Sales keep a business alive and thriving, so at first glance, striving for the maximum number of clients is a healthy goal. It’s hard to turn down the chance for more money when offered. However, not all business is good business. Some clients can be miserable to work with. This is why it’s also a wise business practice to be selective in choosing clients.
Finding clients who are a good fit often comes down to goals, values, respect, and communication. With good clients instead of just any clients, your work environment will not only thrive, but it will also be much more pleasant.
Here are a few specific things to remember when choosing clients.